.E-commerce Data Visualization Project on Power BI:
This project focuses on analyzing e-commerce data to derive key business insights through interactive visualizations. It identifies the best-performing product category, determines the most profitable customer location, and highlights the top customer based on purchasing behavior.
Additionally, the project formulates research topics based on emerging trends and patterns in the data. By leveraging data visualization techniques, businesses can make informed decisions to optimize sales strategies and improve overall performance.
We recently worked on an exciting project where we analyzed energy consumption data sets fetched from eia.gov. Our goal was to help our client identify optimal locations for their marketing campaigns to maximize sales.
Our findings indicated that the east side of the USA has tremendous potential for clients, with almost 80% of energy generation still untapped. We utilized # PowerBI, SQL, and Python to analyze the data and generate insights. Check out our video at the link below to learn more about our process!